About us

Company Profile

Castrol Albania - Superior Lubricants SH.A is the only authorized direct distributor of the Castrol brand in Albania. Strongly backed by Castrol, we offer a quality range of premium industrial and automotive lubricants & greases. First launched in 2008, Superior Lubricants SH.A has become one of the most consolidated oil companies in Albania. Our dealers are present all around the country, enabling an efficient and trustworthy distribution.

History

On 19th March 1899, Charles Cheers Wakefield set up an oil company in England. Ten years later, he produced a new lubricant that would revolutionize transport in the first half of the twentieth century. He called the new oil Castrol.

To this day the Castrol name is synonymous with premium quality, high performance and leading edge technology in lubrication. The success of Castrol owes much to the original philosophy of Charles Wakefield. He drew on the help and encouragement of his customers in developing his new oils, because he had the foresight to see that working in partnership was the best way to achieve success for both parties. This rationale is as relevant to us today as it was then.

Charles Wakefield played a major role in the rapidly developing transport industry, placing his faith in the potential of the internal combustion engine as the power source of the future. Working hand in hand with pioneering aviators and motorists of the day — just as as aircraft, motorcycles and motorcars were emerging — he aimed to create the highest quality engine oils and then to improve them. In doing so, he contributed to exciting record achievements. It was natural that CASTROL was the chosen oil for breaking world speed and endurance records, on land, on sea and in the air. The land speed record alone has been broken an amazing 21 times by cars using Castrol lubricants.

Castrol products were tested and proven at the very limits of endurance — a technique we continue to this day. Many of our lubricants started out as competition-grade, but have become available to the everyday motorist, allowing millions of people worldwide to share in the benefits of race-proven technology.

Our founder was also a pioneer in marketing — before marketing had even been invented. His strategy of advertising record-breaking and sporting feats achieved by pace-setting Castrol users was pure original thinking. It certainly put Castrol on the map in England and around the world. Our support of international teams in many areas of motorsport continues to be a key part of our promotional activity in the new century.

Castrol has been crowned winner of the prestigious International Sponsorship Award for its sponsorship of UEFA EURO-2008. With more than one hundred years of experience in satisfying the customers' needs, Castrol remains a leader in providing the most technically advanced lubricants and services.

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